Friday, 18 May 2012
Online Presence Set Up
Key Steps For an Effective Online Presence
Whilst you don't have to have your own website or blog to make money online
(you can do it just with PPC campaigns which can cost a significant amount of moolah if you're not experienced)
I recommend you do set up your own online presence as it can grow in reputation & integrity over time - not to mention wealth.
It is also for this reason that you should not make use of a free blogging resource or other online platform as their TOS (Terms of Service)
could change at any time leaving you up the creek (without a paddle) - they've also been known to shut down overnight leaving you not only
with no web presence but you would also lose all the work & value that you would have put into it.
So not using the free options is a must - it also ensures that you have control over your website or blog which can grow into a wealthy
asset that can be sold for a healthy some of dosh at some time in the future - in other words over time it can become a brand worth something.
Ok enough of the waffling and on to setting up your web presence.
3 Keys For a Successful & Effective Online Presence
- Register a Domain Name
The very first thing you need to do is to research a good domain name (or a few at least as they're cheap & usually
appreciate in value over time) and then register it.
Register any name that has anything to do with a business that you think could be viable - they won't go to waste - I've built sites around
names that I had registered years previously that have gone on to become quite nice earners.
In my opinion do not go for a free option as not only are they not very memorable, but you don't have any control over them -
they won't build any value in intellectual property for you either - again, your own domain name becomes your brand that could grow into significant value.
So get your domain name registered with a reputable domain name registrar like
Go Daddy where you can research & choose the domain names
most appropriate for your business.
- Set Up Your Blog or Website
First of all a blog is really just another name for a website but it is far more versatile, seo friendly as well as user friendly.
And in my opinion the best way of going about this is to set up a wordpress blog as not only will you not require any
knowledge to do with HTML or CSS or PHP or other coding stuff associated with building your own websites, but a wordpress blog has many
advantages over the conventional HTML website.
Wordpress blogs can be easily structured to be extremely SEO friendly, with automatic pinging of new posts to masses
of directories, automatic sitemap generators as well as automatic updating of them everytime there is a new psot or change.
With the masses of wordpress plugins available it is also possible to upload Amazon stores integrated with your own affiliate code and so on.
So if you're sold on setting up a wordpress blog then lets focus on that for now.
- Host Your Blog
This is another facet that you need to attend to to get your online presence finally set up.
There are so many webhosting options to choose from & almost as many horror stories of unscrupulous webhosting companies
shutting down overnight leaving their clients without a service, email or websites - all wiped out overnight & believe me it
does happen - I know because I was a victim of this & it took me not only months to recover but also lost me huge amounts of
money in downtime while I was reinstating my sites & blogs.
Since that fateful day I have had my online presence handled without any glitches.
Not only has there been no downtime to even talk about but the support has been fantastic - all it takes is an email - no logging into your
account & then submitting a support ticket or suchlike.
Furthermore the features & benefits that come with this
hosting package are too numerous to list here but the one that you will be interested in is that once you have signed up for this
hosting package here
(from as little as $4.95 for a single domain or $7.95 which includes unlimited domains, unlimited discspace & bandwidth, shopping carts, etc)
you get access to many scripts, templates etc but you also have the option of uploading a free Wordpress script to your domain name.
All you need to do is log into your cPanel account then go to Fantastico & select Wordpress & then install it into your main directory.
This takes no more than a few minutes & once it's done you'll be emailed with your login details which you can use to go
to the admin section of your Wordpress blog where you can choose the theme you want, make new posts and so much, much more.
Also if you really want the traditional website from which to market your business,
this hosting package from Hostgator
also offers many professionally designed templates from which you can choose, modify & upload to your domain.
Resources for Your Online Presence
The next step (Step 3) in starting & setting up your $100 a day online business is
How to Find a Hot Idea for Your Business »
10 Step Guide to Setting Up a $100 a Day Online Business
- Naming Your Business & Brand Identity
- 3 Keys For a Successful & Effective Online Presence
